The Barneys fall catalogue starring Coco Rocha doesn't drop until August 30, but we have a preview for you. We know — the word "catalogue" sounds about as exciting as hanging out with Lauren Conrad. But this one is special, we swear. It stars Coco Rocha and looks more like a fashion spread than the typical mail-order mag. Plus, it tells a story! Simon Doonan told WWD Rocha plays a character named Emma who agonizes over choosing between two men, Gustavo and Skipper, but has no trouble choosing her wardrobe because she just buys everything she wants. Including the Yves Saint Laurent she's wearing here. And the Dries Van Noten, Marc Jacobs, Rodarte, and Proenza Schouler you can see her wearing after the jump. “Embedded in there is permission to be a little self-indulgent. It’s a bit of glamorous self-indulgence,” Doonan says.

Memo Pad: A BARNEYS TALE [WWD]