As of right now we're taking Justin Timberlake's line William Rast seriously, without an ounce of sarcasm. Why? Because he's not only showing his line at Roseland Ballroom during Fashion Week (just a few short weeks away!), but he's also going to perform when the models walk down the runway wearing it. And, well, we want a good seat. We confess we were starting to get skeptical about the success of William Rast, which just expanded to a full line of sportswear, because it hasn't really taken off since it was first presented in L.A. almost two years ago (not to mention it's fronted by a celebrity, which increasingly is the kiss of death). And its new creative directors cooked up fancy promotional efforts for the newly expanded line, including a film to launch on the Internet starring Erin Wasson and Timberlake — but that's still not online a month after it was supposed to be, and we were wondering if maybe something was awry at JT's house. But if they're staging a Timberlake concertrunway show at Roseland, they must not just have their ducks in a row but dancing 'NSync. (Sorry, had to.)

Fashion Scoops: HOT TICKET [WWD]
Related: How William Rast Execs Convinced Justin Timberlake to Star in the Campaign