In the world of fashion, pretty people and clothing lines constantly emerge begging the world to "Look over here!" It's all one big game and the pieces on the board are stunning attire, gorgeous faces, scantily clad figures, Coca Cola bottles — the usual. But Tara Subkoff knows how to really get the world to pay attention to her new Bebe line: lesbianism. So obvious, yet so not, right? She's shooting a promotional film starring Lydia Hearst to play in Bebe stores. Hearst already dished about the film in Page Six Magazine, but why stop there when there's so much more publicity to be had? Subkoff captured Hearst smooching Aubrey O'Day of Danity Kane outside Butter on Monday night for the short film, and today it wound up in "Page Six" in the newspaper. Genius! At least someone remembers the power of Britney and Madonna from their former glory days.

ALL FOR SHOW [NYP]
Related: Lydia Hearst’s Fashion Promo Film Sounds a Lot Like Justin Timberlake’s