Apparently 527,000 people tuned in to watch The Rachel Zoe Project's series premiere on Bravo this week. That's considerably better than Project Runway's series premiere, which drew only 354,000 viewers. (Now Project Runway draws more than 3 million viewers each week.) If Zoe's Project sustains this momentum, could it become the new Runway? We kind of hope not because if everything we read about her starts getting peppered with "I die" (her favorite phrase), we just might. [WWD]