New York Magazine

Molly Sims just announced she's launching a lingerie line for spring 2010. Ex-models doing lingerie is hardly unique, but she's said she wouldn't put things like tassels or leopard print on her pieces. “I want it be what you wear, not what you wish you could wear,” she said. "It’s going to be feminine. It’s like undone-done, so it’s like a reveal-conceal." We love it when designers, ahem, describe things in ways we can clearly picture. [Off the Rack/People]