Every now and then we like to check in on what the men are(n't?) reading. So we were flipping through our Mogue the other day and stopped at this ad. James Bond Daniel Craig shills watches. And it's sexy. We flipped on and stopped again when we saw Roger Federer smiling back at us. He was shilling watches also, and it, too, was thrilling, but in a friendlier, less severe sort of way. When we turned to another random hottie in a Bedat & Co. ad, it occurred to us that men's watch ads have a true knack for sex appeal. See for yourselves in the slideshow, Tom Brady included.