Asia is on track to overtake the U.S. as Versace's second-largest market next year. Donatella explains: "Nobody thinks they are going to look exactly like the model on the runway, nobody wants people to think that, but [fashion] is here to make people to want to have something … Chinese people view fashion in a different way from other people. They buy the whole style, the whole look together. In other countries they like the accessory or they like the clothes but they like one thing of the look. [In China] it's good because you can convey they [sic] message together." [CNN]