Finally the Gossip Girl stars have started selling themselves out! Ed Westwick will star in the upcoming K-Swiss campaign, which is being shot in New York today. The ads for television (yesssss!) and print promote K-Swiss's Classic Shoe. So maybe it's less Bass face and more Bass feet, but we're still excited. E! Online reports:

The ads will feature the Brit actor holding tennis balls, rackets and guitars.

…[T]he campaign will launch in February. Says the source, "It's going to be very Brit cool, blending tennis and music."

Mark Ronson, Maroon 5's Adam Levine, and Ne-Yo were reportedly considered for the campaign. Some fine-looking men, but none quite smolders like Chuck Bass.

Gossip Girl's Ed Westwick Lands Fashion Campaign [E!]