Dazed & Confused showcased Gareth Pugh's fall '08 collection on its October cover, shot by Nick Knight. Knight made a short film of the shoot with filmmaker Ruth Hogben. Titled Insensate, it's entrancing, dark, awe-inspiring, and sure to erase that awkward image of Beyoncé's Pugh moment from your memory: "Set to a thundering, atmospheric soundtrack specially devised by artist Matthew Stone and utlising Pugh's twin cinematic inspirations of Predator and The Wizard of Oz as an aesthetic starting-point, this film takes us on a mesmerizing, monochrome whirlwind ride, creating a chilling yet compelling world of complex reflection, refraction and glittering incandescence melting in and out of inky black." [SHOWstudio via Dazed Digital]