Kitschy outfitter Fred Flare opened its first-ever brick and mortar outpost on an out-of-the-way corner of Greenpoint late last month, unleashing mountains of cute on eager shoppers. On a recent visit, the store's pack of browsers included teenage girls swooning over accessories (knit hats that look like cupcakes, chunky gold jewelry, candy-colored sunglasses) as well as young parents and hipsters scouting out menswear and womenswear from brands like BB Dakota, Delicia, and WeSC. Alongside tables full of retro knickknacks, the discerning selection of apparel, winter accessories, and housewares is surprisingly affordable — few items top $100. In this economy, we'll take cheap over cute any day. Click ahead for some of our favorite items in stock.

Fred Flare, 131 Meserole Ave., at Leonard St., Greenpoint; 718-349-1257.