Mark Indelicato plans to parlay his Ugly Betty character Justin Suarez’s obsession with fashion into his own label. “I want to do a jeans line for boys and girls that are sometimes too skinny to fit into jeans, or sometimes a little bit too husky to fit into some jeans,” Indelicato told us at the New York City Ballet opening last night. “And I think that it’s a great idea to start a jeans line by a boy that I play, who is fashionable all the time.” The jeans are still in the conceptual stage, but he’s also collaborating with freelance designer Michelle Yin on some dresses that are starting to take shape. “She just did drawings of three of the designs that I sent, and got fabric samples,” Indelicato said. The actor hasn’t decided on a name for the line but says it may well be eponymous.

Is he hoping to make like the Olsen twins and sell his stuff at places like Barneys? “I think I would start off probably at Target, at Wal-Mart, at places where a majority of the people in America are starting to buy their clothes because of the stock market and the economy,” Indelicato told us. After the brand becomes established, he hopes to grow into more upscale outlets, like Bergdorf Goodman. Godspeed, friend.

Derek Lam and Peter Som were also at the ballet last night. View our Party Lines slideshow to see if they watch Ugly Betty.