Designers are wooing Inaugural Ballgoers in Washington, D.C., where they don't care about labels. “It’s a reverse snobbism,” one said. “None of us want to admit we pay attention to that kind of thing.” To woo customers, Ralph Lauren is offering a “bow tie butler” and Neiman Marcus is offering a Manolo Blahnik shoe shine. It's unclear if they're also providing secret rooms for people to take advantage of these services in, lest they be shamed by their too-good-for-fashion peers. [NYT]