We’re overdosing on denim campaigns right now. Three launched just last week, and the jean juggernaut doesn’t look like it’s slowing down. Audrina Patridge debuted her ads for Divine Rights of Denim at Arden B., which we’ve been waiting for since her collaboration was announced last September. Judging from the playful way she gropes the wall, she’s following all the rules in the Lindsay Lohan for Fornarina playbook. Lucky Brand also launched its spring campaign with celebrity children Alexandra Richards (daughter of Keith Richards) and Ben Taylor (son of James Taylor and Carly Simon). In contrast to Audrina, the pair provides a refreshingly normal perspective, especially Alexandra’s natural, girl-next-door pose. Jonathan Rhys Meyers also landed a campaign for Energie (a division of Miss Sixty). In the ever-so-alluring ad, Meyers is awash in light while his penetrating baby blues say that, yes, he wants you. Okay, maybe that’s just wishful thinking on our part.
Sneak Peek: Jonathan Rhys Meyers Models Denim in Energie Ads [People.com]
Lucky Brand Chooses Rock, Scissors Paper… Hearst Taps Edwards [WWD]
Divine Rights of Denim at Arden B. [Arden B.]
