Photo: Courtesy of Axe

The Axe effect is having opposite to intended results on mothers and teachers whose teen boys drench themselves in it. The Associated Press reports that moms are banning Axe products in their households, while a district in Minnesota proposed banning fragrances in school altogether. Axe, however, plans to fight the sprayer haters by starting an educational campaign that "focuses on the best application" of the products. The campaign will pretty much imply that you can't trade a real soap-and-water shower for a body spray. You can understand the parental concern. [Chicago Sun-Times]