Fall 2009 campaign casting is in full swing. Harry Potter star Emma Watson is rumored to be the fall 2009 face of Burberry. The house would not confirm the rumor, but at least they know from her film work that she looks great in a misty forest setting, which they used in their last fall campaign. In other campaign news, Frida Giannini has cast Jacquetta Wheeler, Raquel Zimmermann, Natasha Poly, and Freja Beha for the fall Gucci ads, shot by Inez van Lamsweerde and Vinoodh Matadin. We wonder what will become of Rihanna's tattoo-heart campaign for the label. [WWD]