Karl Lagerfeld shot the fall 2009 campaign for his K Karl Lagerfeld line at Le Montana, a new club co-owned by Purple editor Olivier Zahm. Zahm art directed the ads, and took some shots of the action on set. Edita Vilkevièiûtë stars in the campaign alongside, we're told, some French male hipsters — courtesy of the Purple editor's vision, we imagine (not that we'd expect Karl to turn away attractive man-boys). Karl appears to be wearing a denim jacket, which must be his spring uniform.

[ April 17 ] : magazine [Diary/Purple]
[ April 17 ] : love [Diary/Purple]