Major fashion companies pulling out of their usual sponsorships of the world's most glamorous film festival include Fendi, Swarovski, and Louis Vuitton. L'Oréal has also called off its annual promotional event at the festival. The rich people who usually attend the festival are afraid of being seen in a place largely populated by people who are just as rich as they are, so expect the celebrity turnout to suffer. It's okay if they go — everyone knows just how rich they are even if they're sitting home. Just don't accessorize your bikini with five pounds of rare yellow diamonds while you're in the hot tub on the deck of a 200-foot yacht, and we won't judge any more harshly than in previous years. [Luxist]