Eric Wilson: "The job of Ms. Caplan and eight new style advisers hired for the New York store is similar to that of personal shoppers who cater to elite customers at stores like Neiman Marcus, except that their vocabulary is likely to include terms of more contemporary sociological interest, like acid-washing, butterfly sequins and platform wedges ... Requirements include an exuberant sense of personal style, the ability to size up customers and explain what styles would best fit their body types, a bubbly personality and, above all, an encyclopedic knowledge of what Nicole Richie, Peaches Geldof and Sarah Jessica Parker wore when last picking up coffee at Starbucks." [NYT]