The braid that won't go away.Photo: Patrick McMullan

HAIR
• There had to be a motive to Heidi Pratt's obsessing over dry shampoo in every scene of I'm a Celebrity ... Get Me Out of Here. Turns out she's launching a line of the waterless product this year. [Just Jared]

• Lauren Conrad explains her relentless side braid: "I've gone a little overkill with the braid. I cut my own bangs, so I have to braid it back a lot. I have weird Girl, Interrupted bangs going on." [BellaSugar]

• Placenta hair masks apparently have a big cult following, so here are three products for you if you're looking to try it yourself. [Beauty Department/Glamour]

NAILS
• Sarah Palin got a pedicure and put rhinestones on her big toe. [HuffPo]

FRAGRANCE
• Nicole Miller will launch her fragrance Frenzy in August, which will include notes of patchouli, orange, and yellow gardenia. Lovely. [Now Smell This]