FRAGRANCE
• Avon boasted Reese Witherspoon as an ambassador for the past two years, and now the company will reward all her hard work: The actress gets her first fragrance this fall, named In Bloom. [WWD]

• Actresses aren't the only ones scoring fragrance gigs. Claudia Schiffer will star in the campaign for Alberta Ferretti's first scent this fall, while Jessica Stam poses for Nina Ricci's perfume. [Modelinia]

• Tom Ford will launch a four-fragrance collection named White Musk this fall. Guess what the main scent note will be. [WWD]

MAKEUP
• Estée Lauder, L’Oréal, and Procter & Gamble all are in the process of developing lower-priced lines so people can afford to spend money on makeup again. [Style.com]

• Sephora's new summer catalogue features a photo that shows you how to look like a mermaid by wearing rhinestones on top of your eyebrows with teal and purple eye shadow. Is sparkle week over? [Beauty and the Blog/Sephora]

• Women who wear red lipstick supposedly have better sex lives than their bare-mouthed pals, and the deeper the shade of red you wear, the more confident you are. To which we say: Hogwash. [Daily Mail]