Mayor Bloomberg and Kimora Lee Simmons joined forces to officially open Manhattan's first JCPenney today at the Manhattan Mall in Herald Square. Bloomberg joked during his speech that he was too old for the children's shopping-spree event. Kimora, whose Fabulosity junior's line is sold in the store, led the children on their back-to-school shopping journey. No word on whether someone gave her a leaflet on dress codes. [Stylelist]