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Another Tale of Hopelessness in Retail

Best Bet: Pack It In

  • 8/3/09 at 09:00 AM
Best Bet: Pack It In

Photo: Hannah Whitaker

For the first time, the lightweight and refreshingly simple backpacks from Swedish outdoor company Fjallraven (f-yall-raven) are available here — right now at Opening Ceremony ($80; 35 Howard St., nr. Broadway; 212-219-2688), and in a few weeks at J.Crew. The boxy design, based on the original pack launched in the seventies, comes in over twenty colors and is made from durable Vinylon — just as crucial to the city commuter as it is to the teenager headed back to school. It’s also available in a mini size ($60) for younger kids or lighter loads.

The Best Bet [NYM]

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Writer
Amy Odell
Managing Editor
Jessica Coen
Fashion Editor
Amina Akhtar
Assistant Editor
Sharon Clott

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