Perez Hilton's new fashion blog, CocoPerez, launched today. (Get it? Like Coco Chanel?) The content is a lot like Perez Hilton, but fashion focused, with the emphasis more on celebrities than designers. Take this commentary on one of Lily Allen's Chanel ads: "Too bad they didn't want to show Lily's face! Is that even you Lily? On second thought, that's probably a good thing!" Curiously, unlike Perez Hilton, the blogger has inserted a whimsical photo of himself into the CocoPerez logo. [CocoPerez]