Tom Ford stars in Tom Ford's new men's fragrance ads, shot by Tom Ford. Tom Ford starred in Tom Ford's first men's fragrance campaign, shot by Terry Richardson, along with a lady model rubbing his chest hair. Naturally Richardson and a lady model have been worked out of the equation for the fall 2009 ads. Mysteriously, so has the chest hair. [Models.com] Update: Models.com incorrectly stated that Tom Ford shot the campaign, when in fact Terry Richardson shot it again. But still, it's a whole lot of Tom.