Rachel Roy unveils her first New York pop-up shop tonight at Fashion's Night Out, showcasing her full Rachel Rachel Roy diffusion line for Macy's. The sprawling 1,900-square-foot store is tagged with swirling graffiti by street artist SenOne, who also designed limited-edition prints for the line. The splashy collection is reasonably priced, averaging $100 to $130 for dresses and shoes, $50 to $90 for shirts, and $150 for blazers and jackets. (We also spotted a few pairs of shoes and accessories that aren't being sold on the Rachel Roy site yet.) Stop by tonight during Fashion's Night Out, when Estelle will be hosting the festivities. The spot will be open until the 16th, unless merchandise sells out first. Click ahead to scope out the selection.

111 Spring St., nr. Greene St.; M–S (11–8), Su (10–8).