A first look at Gareth's spring 2010 collection. Stay tuned for the complete slideshow.Photo: Getty Images

The Gareth Pugh show just walked in Paris. According to various tweets, editors and buyers liked Pugh's "soft" spring 2010 approach, which included lots of gray and giant feather hats. This season Pugh stocked his front row with celebrities including Rihanna, Adrian Grenier, and Michael Stipe. Daphne Guinness, of course, was also there, along with Pugh's backer Michelle Lamy and her husband Rick Owens. Rihanna wore a striped Pugh dress and congratulated him after the show. So she's finally caught on to the sartorial brilliance Solange introduced Beyoncé to about a year ago. As for Adrian Grenier? Pugh showed menswear along with womenswear in this show, but other than that — and Adrian's, uh, edgy taste in plaid shirts — it's unclear what business he had there. [Fashionologie]

Watch a slideshow of the Gareth Pugh collection.