Ads for Sonia Rykiel's lingerie line are rolling out in foreign magazines; the ones pictured here recently ran in Spurr. H&M previously called the line "a totally modern, new kind of lingerie look." We wondered if that included see-through lace bras with hearts over the nipples. Apparently, it includes opaque black bras with flowers on the nipples. And see-through mesh panties with flowers on the ass. So much for lingerie that disappears under clothes! Though the style makes perfect sense, what with lingerie-as-outerwear being the hottest spring trend. Maybe panty lines will become chic, too.

Sonia Rykiel for H&M [First Look] [Nitro:licious]
Related: Sonia Rykiel to Design Affordable Panties for H&M