New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

just pants

There’s More to Acne Than Jeans, Says Acne

Acne founder Jonny Johansson has humble roots. "The luck for me was that when we started, you could actually sell a T-shirt that you had sewn in five minutes, and people would pay a lot for it," the Swede says. "If I came into the fashion business now, I wouldn’t stand a chance." Now that's how to start a business! He is presently focusing on expanding the label so it can be known for more than just denim and safety pants, which is pretty much happening right now, considering the $480 Acne Atacoma wedges are already imitated by Topshop and Jeffrey Campbell. And isn't copycatting the true mark of success, anyway? [NYT]

Photo: Courtesy of Acne