The Sartorialist for Burberry.Photo: Courtesy of Burberry

Burberry signed Scott Schuman of the Sartorialist to shoot images for its new Art of the Trench social networking site, his latest fashion campaign after DKNY and Saba Denim. The site itself shows on-the-street style pictures of various Burberry trenches and allows you to vote for ones you like (203 people liked this green army trench on the left). And the interactivity continues: You can also leave comments, which is helpful if you want to point out that this coat is the same one Emma Watson wore in the fall fashion campaign. [Official site]