New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

just do it

Nike Ad Champions Big Butts, Misspells Big Words

"My butt is big and round like the letter C," starts a new Nike ad featuring a Kim Kardashian look-alike. At first glance, the ad is inspiring — as uplifting as a nice, round, juicy booty, if you will. But Jezebel, skeptics that they are, are calling the ad a fake. They note that a nearly identical ad ran in 2005, but that go-round, they spelled the word "ambassador" correctly. The Jezebelers have no theories as to why someone would fake a Nike ad; perhaps they were inspired by these junk-in-the-trunk-promoting padded panties?

New Nike "Big Butts" Ad Is a Little Suspect [Jezebel]