put a ring on it

Introducing the Gilt Groupe of Bridalwear

By , the Cut’s financial-advice columnist.  In addition to “My Two Cents,” she writes about work and parenting for the site. Previously, she was the senior features editor at Harper's Bazaar and a senior editor at the Cut. She was also the editorial director for MM.LaFleur. Her work has also been published in Glamour, Art in America, Politico, and other places.

Are you dreading the day when you are forced to enter a huge showroom full of bridal gowns, the majority of which will be strapless, with your best girlfriend, mother, future mother-in-law, and some random daughterless aunt you didn’t want to invite but felt pressured to? Do you wish you could just try on your wedding gowns in the privacy of your own bedroom with no one but your cat to judge your Shar-Pei back? Well, starting in December you’ll be able to: Members-only e-commerce site theaislenewyork.com will sell bridal gowns by designers including Marchesa, Oscar de la Renta, Jenny Packham, Alberta Ferretti, and more, which you can order online with a mere click. What’s more, the site also stocks marked-down merchandise from previous seasons. While it doesn’t launch for a few more weeks, you can pre-register now. [Official Website]

Tags:

Introducing the Gilt Groupe of Bridalwear