This is not an advertising campaign, though Wang is paying to run the image exclusively in Interview magazine in March. “We restrained from using those words, because you set yourself up for doing things in a systematic way — like rolling out ads in the magazines certain times of the year,” Wang told WWD. He prefers to call it an “image piece,” adding, “For us, it’s about testing the waters and doing something out of the box.” We can get down with this. Like these words you’re reading? They’re not words. They’re letter collages, and they’re totally different from what you see on all the other blogs. [WWD]
