Ralph Lauren.
street cred
Ralph Lauren’s ‘Horsey’ Logos Are Unpopular With Street Gangs, Apparently
Brooklyn-based street gang the Lo-Lifes (named after the second syllable of Polo) have worn Ralph Lauren clothes as a rule since the eighties. They're picky about it, though, says photographer Brayden Olson, who's documenting their preoccupation with fashion: "The newer Ralph Lauren clothes are mainly just the 'horsey' logos and most of these guys really despise that stuff," he said. "Anyone can get it in almost any store. It's not exclusive in any way." [Guardian]
