knockoffs

Hearst and Goldman Sachs Try to Copy the Condé Elevator Twitter Feed, Fail

Hearst.
Hearst. Photo: Mario Tama/Getty Images

The rise (and subsequent fall) of @CondeElevator has spawned multiple copycat feeds that, like most knockoffs, just aren’t as good. Just before the Condé tweeter retired yesterday, someone at Hearst started a Twitter account for @HearstElevatorz (yes, with a z), described thusly:

Hearst has better elevators than Conde, so shouldn’t the high tech moving boxes have better Tweets? (Also an awesome z)

So yeah, it was pretty doomed from the start. Tweets consist mostly of jabs at Condé that fall rather flat, considering they’re … copying Condé.

Earlier: The Writer of Condé Nast’s Elevator Twitter Feed Appears to Have Retired [Updated]
Laaaaaaaame: Hearst Copycats Launch @HearstElevatorz Twitter [Racked]
[GSElevator/Twitter]
[HearstElevatorz/Twitter]

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Hearst and Goldman Sachs Try to Copy the Condé Elevator Twitter Feed, Fail