The new Target.com.
Up until now, Target's website has been run by Amazon.com, which oversaw all the annoying parts of e-commerce like customer service and shipping (they also got a cut of every transaction). But just in time for their gargantuan Missoni collaboration, Target has relaunched their site all on their own. It's "an ambitious multichannel expansion," the company says, which basically means there will be videos and lots of opportunities to "like" things on Facebook. Like many e-commerce sites, the re-vamped site offers free shipping on orders over $50. There's also a "daily deal" feature with a countdown clock (the same kind that's on flash sale sites like Rue La La and Gilt) that shows you exactly how many seconds you have to shop the offer.
It's smart that Target.com has relaunched in tandem with their Missoni line, because without Amazon's massive cache in terms of Google-ability, they'll need a compelling hook for people to seek them out online. Speaking of, they've released a new video about the collaboration. It stars Margherita Missoni, who talks about the label's history, spliced in with picturesque shots of places in Italy, lest you forget that Missoni is European and fancy.
