Sketches from Doo-Ri's Macy's line.
In their continued effort to cast themselves in a more fashion-forward light, Macy's has tapped Korean-American designer Doo-Ri Chung to make the next capsule collection for their Impulse line, making her the fifth designer to do so over the past year. Known for her drapey jersey dresses and simple geometric shapes (one of her gowns was worn by Michelle Obama to a state dinner last week), Chung's offerings for Macy's will include trench coats, some arty prints, and short and long dresses, according to WWD. Also, like Karl Lagerfeld's Impulse collection (which is reportedly already on sale racks), there will be leggings in the mix, too.
Chung's simple cuts should fare well at this price point (from $39 to $159), and it'll be great exposure for the young and relatively small label. The range will be sold for eight weeks starting February 15, after Giambattista Valli's Impulse collaboration finishes its run (his collection will be available next week). How well these lines are actually selling, though, remains unknown: Macy's will only disclose that "the series is resonating, and will continue at least through 2012 with other designers."
