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competitions

H&M on the Hunt for Rising New Designers

The Hennes & Mauritz AB (H&M) company logo hangs at a store in London, U.K., on Wednesday, June 23, 2010. Hennes & Mauritz AB, Europe's second-largest clothing retailer, is looking at opening its first store in the southern hemisphere to tap emerging-market growth and catch up with larger rival Inditex SA. Photographer: Simon Dawson/Bloomberg via Getty Images

H&M announced their new design competition for fashion students, aptly named the H&M Design Award, with prizes including €50,000 (that's roughly $63,500), a runway slot at Stockholm Fashion Week, and the opportunity to sell their designs in H&M stores. (If the winners are lucky, their clothes will be modeled on creepy computer-generated models, too.) Students at fourteen fashion schools across Europe are currently in the running. First, candidates will be deemed top of the design pack in their country of study, after which a separate judging panel will pick the overall winner. Starting today, webisodes detailing competing students' progress can be viewed at designaward2012.hm.com; on February 1, the winner's show will debut online.

Photo: Simon Dawson/Bloomberg via Getty Images/Imaxtree