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Hot Shot: Rick Genest Front Row at General Idea

NEW YORK, NY - FEBRUARY 10:  Rick Genest (C) attends the General Idea Fall 2012 fashion show during Mercedes-Benz Fashion Week at The Studio at Lincoln Center on February 10, 2012 in New York City.  (Photo by Stephen Lovekin/Getty Images for Mercedes-Benz Fashion Week) Rico, clearly in his element.

Rick Genest — also known as Rico, Nicola Formichetti's muse, and the face of Dermablend makeup — has been making the fashion week rounds this season, a first for him in New York. Here he is looking appropriately jaded at General Idea yesterday.

Photo: Stephen Lovekin/Getty Images