Filmmakers Loic Prigent and Fabien Constant are in New York getting ready to shoot new episodes for the second season of The Day Before, a Sundance Channel miniseries that follows fashion designers for the 36 hours leading up to their shows. Previously, the duo has captured Jean Paul Gaultier, Proenza Schouler, Sonia Rykiel, and Fendi. The upcoming season will feature Diane Von Furstenberg, Alexander Wang, Jeremy Scott, and Narciso Rodriguez, whom Prigent and Constant are shooting this Fashion Week. "We have full access," Constant said. "We never leave."

Though Mark McNairy just launched his eponymous footwear label, Mark McNairy New Amsterdam, last January, the veteran designer has been honing his classic aesthetic for decades. He started designing women’s sportswear for the label Finis in the late eighties, then moved on to create menswear for 68 & Brothers in the nineties. His preppy sensibility — a byproduct of his North Carolina upbringing — incited the interest of the traditional Ivy League brand J.Press, which named him creative director in 1995 in an attempt to attract a more youthful clientele. McNairy collaborated with Engineered Garments for spring 2009 and 2010, designing capsule collections of his signature English-made shoes. Since its launch, the New Amsterdam label has focused on footwear — including brogues, boots, loafers, and bucks — but he’s expanding into pants, shirts, and ties for spring. We chatted with the designer about the resurgence of prep, finding inspiration in thrift-store racks, and why he worships Ralph Lauren.

New York Fashion Week is mere days away, so it's time to get your game plan in order. This season's shows collide with two holidays — Valentine's Day and President's Day — and there's no better way to show how romantic and patriotic you are than by obsessing over Fashion Week. That's why we created an amazingly comprehensive and detailed list of all shows, parties, and presentations during this busy week, with their dates, times, and locations. We've mapped out over 250 events during nine days, including everything from Kim Kardashian for Bebe to Rachel Zoe for QVC to things we actually can't wait to see, like Preen, Prabal, and Proenza. You can even organize the schedules by day or alphabetically, which makes scanning for your faves that much easier. And if you don't feel like craning to catch a glimpse of Anna and Carine from outside the tents this week — your last chance ever before the shows move to Lincoln Center and all the cool ones head to M.A.C. & Milk — turn to nymag.com for our 24-hour coverage to view all the shows, backstage shots, front rows, and parties the very same day the collections hit the runway. Enjoy! And tell us ... who are you looking forward to?

New York Fashion Week: Fall 2010 Collections

Armani Exchange came up with a "Share the Love" Valentine's Day campaign, which is unique in that it features same-sex couples. However, the American Family Association's OneMillionMoms.com is upset by the ads. The organization aims to rid our society of the "filth" their children must contend with every day. Normally they focus on television, but they write on their website that they can no longer ignore "fashion designers using scantily dressed models in advertisements who have recently put their focus on threesomes or same-s*x couples." Apparently this ad campaign qualifies as filth for several reasons, according to this site.

Where you sit at a show is supposed to be a social-status indicator. But everyone knows that it's what parties you get invited to that really matters. If you're not out all night every night, then you're just not doing it right. Here's a rundown of the soirées to hit, but crashers be warned: They're invite only.