Heidiwood’s Fall Look Book Has Arrived!

Her fall offerings include skinny jeans, midriff-exposing tops, and a conservative frock.

Posted 07/15/08 in The Cut : Passing Judgment

Tags: anchor blue, heidi montag, heidiwood, juniors

Take That, Lauren: Heidi Montag to Launch Clothing Line

The Hills' Lauren Conrad and Heidi Montag are so similar, yet so different: Both are blonde, both attended Los Angeles' Fashion Institute of Design & Merchandising — but only Lauren graduated! Stings, doesn't it? Heidi, you'll recall, dropped out to accept a position at a public-relations firm, climbing its corporate ladder while pissing off her co-workers and creating some of the best television ever. Now Montag, the Fashion Institute dropout, is designing an apparel line and ad campaign for Anchor Blue, a retail chain that targets teenage mall-going girls. Montag's line, called Heidiwood — oh, how we wish we could make this stuff up — includes "striped dresses, colorful tank tops, signature T-shirts, black shorts, white-jean shirts and some bags and jewelry." (We don't know who wears white-jean shirts, either.)

Posted 02/13/08 in The Cut : Run Through

Tags: anchor blue, heidi montag, lauren conrad, Run Through, the hills