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Gordon Ramsay Would Like the Honor of Humiliating You

1/3/07 at 9:00 AM

Gordon Ramsay

Here I come, to save the day...Photo: Patrick McMullan

Gordon Ramsay has a problem or two of his own — neighbors outraged over his noise and stink, namely — but that’s not stopping him from lending a helping hand to restaurateurs in need. In the name of middling-to-bad television, that is. The producers of his new show in the U.S., Kitchen Nightmares (the series originated in England), have put out a call for hapless reality subjects seeking scorn and humiliation. Ramsay’s people even manage to produce an exceptionally obnoxious Craigslist ad: “LOOKING FOR RESTAURANTS THAT ARE HAVING problems & NEED GORDON RAMSAY to help turn their restaurants into an overnight success.” Can you speak up, Gordo? We can’t hear you above these exhaust fans.

Fox TV-New Gordon Ramsay Show-Looking 4 Restaurants That Need Help! [Craigslist]

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