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Shake Shocker: No Lunch Line on Opening Day

1/3/08 at 1:57 PM

Grim pickins.Photo courtesy of Shakeshack.com

It seems that even on the Shake Shack’s first day of winter operation, not many have decided to risk frostbite by ordering a Concrete. (Danny: Better put disclaimers on those cups, fast.) From noon till 1:30 p.m., we didn’t see more than a couple of people in line at a time when we periodically checked in with the Shake Cam. So, yes, a measure of sanity sometimes prevails in matters Shack — which’ll make it easy for us to snag a frozen custard on our way to buy a winter jacket and some hats and gloves at H&M.
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Editor
Daniel Maurer
Managing Editor
Jessica Coen
Associate Editor
Aileen Gallagher
Assistant Editor
Alexandra Vallis
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