We can only imagine why Times writer Anna Jane Grossman rang Ken Friedman when she was looking for a quote about why folks forgo deodorant, but, boy, was he forthcoming about his use of what we call “meodorant”:

For those who managed to avoid underarm products, the idea of using them is anathema. “I never use deodorant,” said Ken Friedman, an owner of the Spotted Pig, a restaurant in the West Village. “I like girls who don’t use anything. They sort of smell like sex.”

Are you listening, Beyoncé?

Cast Aside Underarm Protection, If You Dare [NYT]