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Grub Street

Edited by Josh Ozersky with Daniel Maurer

 

NewsFeed 

3/13/08

12:00 PM

Name a Falafel Joint for $3,000

lewis waite farm

Chickpea was so bad?Photo: Daniel Maurer

Yesterday, another shawarma-and-falafel joint with a similar menu took the place of Chickpea on Third Avenue. Since the words “shawarma” and “falafel” are, after all, painted down the side of the building, the restaurant isn’t in a hurry to name itself, and, like Chickpea before it, it’s holding a contest that will award $3,000 ($500 more than Chickpea offered) to the person who comes up with something snappy. As you might guess from their URL, www.name-our-glatt-kosher.com, the place is under Orthodox Union supervision; it closes two hours before Shabbat on Friday and opens an hour after it ends on Saturday (lucky for anyone getting tanked on cheap drinks at Continental next door — it’s open until 4 a.m. on Thursday, 5 a.m. on Saturday, and 1 a.m. all other days). Anyone have signage suggestions other than the painfully obvious — a rabbi saying, “Not-So-Awful Falafels”?

Name Our Glatt Kosher, 23 Third Ave., nr. St. Marks Pl. (212-254-9500)

Related: Falafel Innovations Power Chickpea’s Expansion Plans

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