Yorganic, the newest company to enter the fro-yo fray, has the cuteness factor down (it was started by childhood friends) as well as the wholesomeness (the milk is organic as are the nut and berry toppings). So does it have a MySpace page like Pinkberry and Red Mango? Totes! And a Facebook page, obvi! In fact the "o" in the logo looks like the perfect merging of the Pinkberry and Red Mango logos. The chain is going to have to step up its game, though — it already has another location coming soon to 3 Hanover Square, but it only has twelve MySpace friends and Tom is one of them. Kinda creepy. The Midtown East store will be attempting to win converts tomorrow by giving away free cups during its grand opening.

Yorganic, 805 Third Ave., nr. 50th St.; 212-832-9800