You are not logged in

New York Magazine

Skip to content, or skip to search.

Skip to content, or skip to search.

Grub Street

Edited by Josh Ozersky with Daniel Maurer

 

NewsFeed

6/ 6/08

5:45 PM

Meltdown at Yolato’s Greenwich Village Location

Yolato, away?eater.com

All may not be well in Yolato land — Eater has it that the Greenwich Village location has closed (a bizarre photo shows mattresses in the windows, rather than the usual newspaper). This is just a couple of weeks after a press release bragged that Yolato was planning to overtake Pinkberry and Red Mango by installing express locations all around town — just the sort of imperial arrogance that usually leads to the fall of an empire. When the story of Yolato is told, will there be melting fro-yo on the cover? We’re waiting to get official word — maybe the branch is just getting bigger digs.

The Shutter: Yolato, Costa Del Sol, Rainbow Cafe [Eater]
Related: Yolato Attempts to Freeze Out the Competition in Fro-Yo Wars

Advertising

Welcome to Grub Street
What to expect from New York Magazine's food daily.

Sign up for the Newsletter

GET THE RSS FEED

GONYC Mobile Restaurant and Bar Search