Yolato, away?
All may not be well in Yolato land — Eater has it that the Greenwich Village location has closed (a bizarre photo shows mattresses in the windows, rather than the usual newspaper). This is just a couple of weeks after a press release bragged that Yolato was planning to overtake Pinkberry and Red Mango by installing express locations all around town — just the sort of imperial arrogance that usually leads to the fall of an empire. When the story of Yolato is told, will there be melting fro-yo on the cover? We’re waiting to get official word — maybe the branch is just getting bigger digs.
The Shutter: Yolato, Costa Del Sol, Rainbow Cafe [Eater]
Related: Yolato Attempts to Freeze Out the Competition in Fro-Yo Wars
