David Chang Gets a Bit More Media Exposure on ‘Charlie Rose’
7/23/08 at 1:45 PM

Chang and Rose get deeper than Springer's Final
Thought.Photo courtesy Serious Eats
• He admits that his original plan for selling “Asian burritos” was a disaster, only averted because of the happy creation of the late-night menu: “I don’t know what the hell I was thinking.”
• Words to live by: “Authenticity is overrated.” We couldn’t agree more. And the Momofuku motto (also words to live by): “Undersell and overdeliver.”
• Great moment in the interview: Rose, quoting to Chang about himself from Gourmet, exclaiming, “Half this issue is about you!”
There’s also a lot about Chang’s philosophy of life — giving it your all, being "as reckless as possible,” etc. But, really, the interview is just about watching Chang be Chang. As we’ve said many times before: There’s only one Freddie Mercury, there’s only one "Magic" Johnson, and there’s only one David Chang, no matter what you think of the whole Ko phenomenon.
In Videos: David Chang on 'Charlie Rose' [Serious Eats]

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