Soon after nightlife photographer Merlin “Last Night’s Party” Bronques was profiled by the Times in 2005, he pretty much dropped off the face of the Earth — and by that we mean he stopped showing up at all the parties! Or photographing them, anyway. So where did he go? Around the world, it seems — and also into advertising! Wild Dragon, a soon-to-debut Austrian energy drink, has just launched his “Be Wild” campaign featuring photos (as well as the above video) that, per the Website, “show downtown New York’s hip, cool and ‘wild’ nightlife with its real and restless people, pushing the limits of their barefaced enthusiasm.” Not to mention blowing all their cred by holding up cans of Wild Dragon! Ladies and gentleman, New York City hipsters — hilariously described in Bronques’s bio as “sweaty, almost-underage clubgoers” and “greasy, PBR-shotgunning teenagers” — are a hot commodity, just like Brazilian booties!

Wild Dragon [Official site]