It seems that Pom’s venture into Dessert Truck territory isn’t its only effort to court a hip food brand. We now hear that this Friday, Red Mango will debut its first new flavor — a pomegranate fro-yo made with Pom Wonderful. The official line from Pom CEO Matt Tupper: "POM Wonderful and Red Mango are very much alike — we were the first to offer premium-quality, 100%-pure pomegranate juice, and Red Mango is recognized as the pioneer of the tart variety of nonfat frozen yogurt.” A shot across Pinkberry’s bow?

Earlier: Dessert Truck’s Pomegranate Freebie Parade Marches On