Eat Me Daily declares the new Iron Chef video game “a lame, infuriatingly nonsensical, slow-moving, low-budget, grindingly repetitive, shovel-ware shit-storm waste of the Iron Chef brand.” And in an even weirder branding experiment, Burger King, perhaps inspired by roast-beef perfume, has introduced a cologne that promises “the scent of seduction with the hint of flame-broiled meat.” Hot. [BK: Fire Meets Desire via Feedbag] Update: Disappointingly, the scent does not smell like a Whopper. [Feedbag]